Social Media

The importance of using Facebook, Twitter and other social connections to your website is paramount in ranking well on the search engines.

When you read our SEO page you will see that we use special tools to check the rankings of the websites we build and your popularity on social sites is one of the key factors.

A classic mistake often made is to link a personal Facebook profile to a business website. Facebook allows businesses to have special FB pages which are treated differently by search engines. A FB business page is almost like a mini website and we also specialise in building them and incorporating them into your new website.

Downside to a new Facebook page is lack of likes and followers. We offer traffic building strategies to help get you started. We can also show you how to create special offers, sweepstakes and competitions on your FB page.

Google-plus is also a must have addition and weblog or “blog” is nice to have if you have the time to make regular posts, once again we don’t do things by half and if you decide to have a blog added to. Your site we would use our special SEO optimised theme and show you how to produce blog posts with the optimum juice for the search engines.

An example of a FaceBook business page

Social Media Creation & Management

No business can afford to ignore social media. For the last decade social media has been one of the single most important parts of any digital marketing strategy and is only continuing to grow.

What Does Social Media Marketing Involve?

Social media marketing these days is a broad term that encompasses a number of different subjects. This isn’t just a matter of posting regular Tweets – instead companies need comprehensive social media strategies that will straddle multiple channels and that will work to effectively build followers, trust and sales.

Effective social media campaigns can potentially result in your product being seen by thousands or even millions of people. Companies can use social media to spread their message through existing social networks so that they are gaining referrals and testimonials from the friends and family that their customers trust. At the same time, the best social media campaigns can help businesses to grow trust and authority of their own by developing a real relationship with their followers that helps to position them as true thought leaders.

Here are just some of the crucial aspects involved in social media marketing:

Profile Creation: Your objective with social media marketing is to ‘be everywhere’. That means you should be on every social media channel that can work with your industry or niche. That means Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Vine, Tumblr and others.

Regular Posting: Having a ‘dead’ social media channel is potentially worse than having no social media channel at all. If you aren’t posting regularly then this will look as though you have ‘abandoned’ your social media accounts. Worse, it may look as though you’ve closed your business entirely! To be successful on social media you need to post regularly so that you can build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.

Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.

Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.

On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.

Tailored Action-Plan

At Ray Smith we can handle every aspect of your comprehensive social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to generate likes and shares quickly and effectively.

To discuss your strategy further, contact us.